// multi-utility computation suite · offline · instant · precise
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finance.business-customer-ltv Calculator
Calculates Customer Lifetime Value in a business finance context from average revenue, gross margin, and churn rate. LTV is the economic ceiling on customer acquisition spend — a rational LTV:CAC target of 3:1 means CAC should not exceed one-third of LTV.
Inputs
Arpu
Total income generated before any costs are deducted. Profitability depends on how much survives after expenses.
Churn
Amount per unit of time or per unit quantity. Check the denominator before interpreting.
Gm
Profit as a percentage of revenue. Margin % is always lower than markup % — a $5 profit on a $15 selling price is 33% margin but 50% markup.
Results
LTV
LTV (customer lifetime value) -- total revenue expected from a customer over their entire relationship. Compare to CAC for unit economics.
avg customer life
Reference formula or conversion factor shown for context.
LTV (12mo)
LTV (customer lifetime value) -- total revenue expected from a customer over their entire relationship. Compare to CAC for unit economics.