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finance.business-logo-retention Calculator
Calculates logo (customer count) retention rate in a business finance context — the percentage of customers retained regardless of revenue changes. Logo retention below 80% means losing more than one in five customers annually — even with high NRR from surviving customers expanding, this signals a poor product-market fit.
Inputs
Start Customers
Time for one complete cycle (s). Period = 1 / frequency. A 50 Hz signal has a 20 ms period.
Churned
Reference formula or conversion factor shown for context.
New Customers
Reference formula or conversion factor shown for context.
Results
logo retention
Sample size or count used in the calculation.
logo churn
Sample size or count used in the calculation.
ending customers
Sample size or count used in the calculation.
net growth
The absolute increase in value over the period. Growth = final value minus initial value.