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fin.cohort-retention Calculator
Calculates M1, M3, and M6 cohort retention rates from a starting user cohort and monthly active user counts. Cohort retention analysis reveals the true stickiness of a product — aggregate MAU numbers mask the fact that growth may be hiding accelerating churn.
Inputs
Users M0
Reference formula or conversion factor shown for context.
Users M1
Reference formula or conversion factor shown for context.
Users M3
Reference formula or conversion factor shown for context.
Users M6
Reference formula or conversion factor shown for context.
Results
M1 retention
Sample size or count used in the calculation.
M3 retention
Sample size or count used in the calculation.
M6 retention
Sample size or count used in the calculation.
M1 churn rate
The value at the specified point or condition.
retention curve flattened?
The value at the specified point or condition.
SaaS benchmark M6
Reference value for comparison — the industry standard, historical average, or target that this result is measured against.