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fin.dupont-analysis Calculator
Decomposes Return on Equity (ROE) into net profit margin, asset turnover, and financial leverage using the DuPont three-factor model. DuPont analysis identifies which driver is generating ROE — a company with high ROE through leverage is riskier than one with high ROE through margin.
Inputs
Net Profit Margin
Profit as a percentage of revenue. Margin % is always lower than markup % — a $5 profit on a $15 selling price is 33% margin but 50% markup.
Asset Turnover
Reference formula or conversion factor shown for context.
Leverage
Age in completed years. Many health and fitness formulas adjust for age.
Rev
Total income generated before any costs are deducted. Profitability depends on how much survives after expenses.
Results
ROE (DuPont)
Sample size or count used in the calculation.
ROA
Reference formula or conversion factor shown for context.
net profit margin
Net profit as a percentage of revenue. Benchmarks vary: grocery 1–3%, software 20–30%, luxury goods 40–60%. Low margin + high volume can still build a great business.