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fin.gross-margin-analysis Calculator
Analyses gross margin trend, bridge from prior period, and year-over-year change from revenue and COGS data. Gross margin expansion is the most powerful indicator of pricing power and scale efficiency — each point of expansion at scale creates significant operating profit.
Inputs
Revenue
Total income generated before any costs are deducted. Profitability depends on how much survives after expenses.
Cogs
Reference formula or conversion factor shown for context.
Prior Gm Pct
Reference formula or conversion factor shown for context.
Target Gm Pct
Reference formula or conversion factor shown for context.
Results
gross margin
Gross profit as a percentage of revenue. Tells you how much of each dollar of sales remains after production costs. Higher gross margin gives more room to cover fixed costs.
gross profit
Revenue minus cost of goods sold. Shows how much remains after production costs before operating expenses like rent and salaries.
vs prior year
Reference formula or conversion factor shown for context.
gap to target
The difference between the current value and the target. Positive gap means you are below target; negative means you have exceeded it.