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fin.gross-merchandise-value Calculator
Calculates Gross Merchandise Value (GMV), net revenue (take rate × GMV), and revenue per order from transaction data. GMV is a vanity metric unless paired with take rate — a marketplace with 5% take rate needs 20× the GMV of one with a 100% take rate to generate the same revenue.
Inputs
Orders
Count of items or occurrences.
Avg Order Value
Reference formula or conversion factor shown for context.
Take Rate Pct
Amount per unit of time or per unit quantity. Check the denominator before interpreting.
Return Rate Pct
Amount per unit of time or per unit quantity. Check the denominator before interpreting.
Results
GMV
Reference formula or conversion factor shown for context.
net GMV (after returns)
Sample size or count used in the calculation.
platform revenue (take rate)
The specific form or variant of the result.
take rate
The value at the specified point or condition.
orders
Reference formula or conversion factor shown for context.
AOV
Reference formula or conversion factor shown for context.