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health.analytics-conversion-rate-cro Calculator
Calculates conversion rate, ROAS (return on ad spend), and CPA (cost per acquisition) from campaign spend and conversion metrics. ROAS above 4× is typically the minimum threshold for sustainable paid acquisition.
Inputs
Avis
Reference formula or conversion factor shown for context.
Aconv
Reference formula or conversion factor shown for context.
Bvis
Reference formula or conversion factor shown for context.
Bconv
Reference formula or conversion factor shown for context.
Results
control rate (A)
The value at the specified point or condition.
variant rate (B)
The value at the specified point or condition.
relative uplift
Aerodynamic force perpendicular to the direction of motion. Lift = 0.5 × rho × v^2 × Cl × A. Enables flight when it exceeds weight.