// multi-utility computation suite · offline · instant · precise
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tool.markup-margin Calculator
Converts between markup percentage (on cost) and gross margin percentage (on selling price) for a given item. Markup and margin are not the same — a 50% markup is only a 33% margin — and confusing them leads to chronic underpricing.
Inputs
Cost
Total cost to produce or acquire one unit. The selling price must exceed this to make a profit.
Sell
The price charged to customers. Getting this right relative to cost is the core of profitability.
Target Margin
Profit as a percentage of revenue. Margin % is always lower than markup % — a $5 profit on a $15 selling price is 33% margin but 50% markup.
Units
Number of units sold. Combined with price and cost, this determines profitability.
Results
gross margin
Gross profit as a percentage of revenue. Tells you how much of each dollar of sales remains after production costs. Higher gross margin gives more room to cover fixed costs.
markup
Reference formula or conversion factor shown for context.
profit per unit
Revenue minus all costs -- the net gain from the activity.
price for
The computed or recommended price.
total profit (×units)
Revenue minus all costs -- the net gain from the activity.